Experience Africa 2025: A Landmark Event Shaping the Future of African Tourism
Published Date: 23 Jun, 2025
London's Premier B2B Travel Expo Returns with a Focus on Sustainability, Innovation, and Cultural Connectivity
London, UK — June 23, 2025
The African Travel and Tourism Association (ATTA®) is hosting the highly anticipated Experience Africa 2025 at 155 Bishopsgate, London, from June 23 to 25. This premier B2B trade show is dedicated exclusively to showcasing Africa's diverse tourism offerings, bringing together over 188 exhibitors and a curated audience of global travel buyers. Now in its fifth year, the event has solidified its reputation as a must-attend gathering for professionals seeking to engage with Africa's vibrant tourism sector.
A Vision for Sustainable Tourism
Experience Africa 2025 is centered around three core themes: sustainability, artificial intelligence (AI), and risk management. These topics are crucial for addressing the challenges and opportunities facing the continent's tourism industry. The event's content program is designed to foster collaboration and innovation, providing a platform for meaningful dialogue and idea exchange among industry leaders.
Celebrating Excellence: The ATTA® for Action Awards
A highlight of Experience Africa 2025 is the second annual ATTA® for Action Awards, which honor individuals and organizations driving positive change across the continent. The awards recognize achievements in areas such as heritage tourism, environmental conservation, and sustainable business practices. Winners will be announced during a dedicated ceremony on June 23, 2025, live at the event.
Networking and Business Opportunities
The event offers attendees the opportunity to forge new partnerships, share insights, and celebrate African tourism. With a bespoke diary of appointments, delegates can engage in up to 42 match-made meetings over the three days, ensuring productive interactions and potential collaborations.
Looking Ahead
Experience Africa 2025 serves as a pivotal platform for shaping the future of African tourism. By focusing on sustainability, innovation, and cultural connectivity, the event aims to propel the continent's tourism industry to new heights, fostering growth and resilience in the global market.
Date: 23 Jun, 2025
