Cristiano Ronaldo Joins Esports as Global Ambassador for 2025 World Cup

Published Date: 14th Jun, 2025

June 14, 2025 — Football superstar Cristiano Ronaldo has officially stepped into the world of esports as the Global Ambassador for the Esports World Cup 2025. This marks a historic collaboration that blends the excitement of traditional sports with the booming digital gaming scene.

Championing the Future of Competitive Gaming

The Esports World Cup Foundation announced Ronaldo’s new role today, highlighting his mission to promote the tournament, which will take place in Riyadh, Saudi Arabia, from July 8 to August 24, 2025. The event boasts a record-breaking $70 million prize pool and features 25 competitive games, making it one of the largest esports competitions ever staged.

Ronaldo shared his enthusiasm on social media, saying he’s honored to support esports athletes who demonstrate the same passion and perseverance seen in traditional sports. He believes esports are gaining deserved respect as a rigorous and inspiring competitive field.

A Familiar Gamer

Ronaldo is no stranger to the gaming world. Earlier this year, he was introduced as a playable character in the fighting game Fatal Fury: City of the Wolves, included in the World Cup roster. He also has longstanding ties to popular football games such as Pro Evolution Soccer and has endorsed titles like UFL.

With his immense global fanbase—spanning over a billion followers—Ronaldo’s involvement is expected to elevate the tournament’s visibility and attract a broad international audience.

Aligning with Saudi Arabia’s Ambitions

This partnership aligns perfectly with Saudi Arabia’s Vision 2030, aimed at diversifying the economy and positioning the kingdom as a global esports hub. The Esports World Cup is expected to stimulate job creation and boost tourism, making a significant economic impact.

Looking Forward

As excitement builds toward the summer event, Ronaldo’s ambassadorial role is anticipated to inspire new gamers and elevate esports to new heights worldwide. All eyes will be on Riyadh as players from across the globe compete for the title in this landmark event.



Date: 14th Jun, 2025

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